Although there is no right and wrong way to apply make up in the strictest sense, there are certain ‘rules’ that most make up artists follow to create that picture perfect look. If you are looking to create a similar look of flawless beauty at home, you don’t need to have intense make up training to do it; just some common sense, and a helping hand on the tricks of the trade.
One thing that all make up artists understand is the need to ‘balance’ make up on a face. This is done to prevent a person from looking overly made up, which can result in unfortunate similarities to clowns in costume. Balancing make up is not difficult, but it is sadly neglected by the average woman, when in reality it could improve many people’s techniques endlessly.
A make up artist will choose a facial feature to focus on when making up a face. Ideally, this should be your best feature; if you have full luscious lips, then focus on that area (or wherever applies to you, be it your eyes, nose, wherever). The focal point should receive the most make up during application; for example, if you’re focusing on your lips, choose a powerful and deep shade to draw attention to them.
Make up should be sparingly applied to every area apart from the focus point you have chosen. Again using the example of lips as the focus, use only a small amount of eyeshadow, mascara, eyeliner and blusher – but go to town on the lips. This approach creates a look that draws attention to one’s best assets, while avoiding looking overly made up.